Evaluation: What kind of media institution might distribute your media product and why?

We thought that our film opening would most likely be distributed through online platforms such as 'YouTube' or 'Vimeo' since it is so accessible for everyone and thus, it is the easiest way to get people to see our film without having to go out of their way to go to the one cinema which may exhibit it.  using social media networking sites such as twitter and Facebook to market and promote the media product. With a small budget behind the film, hardly anything can realistically be spent on distribution, let alone marketing. In this way, I feel that this would be the best way to distribute an independent film like ours to be seen by the audience who need to see it and would most relate to the subject matter. With perhaps the 'death' of cinema as we know it, many films are transferring to internet platforms like 'Netflix' which most people use in nowadays in order to watch what they want, when they want it for a limited price. A trip to the cinema can now cost around £10 per person and that is without the added ridiculous price of popcorn and a drink. Thus, I think we need to embrace digitisation and have our media product distributed online. Online platforms have the added benefit of limited distribution costs and almost everyone can access it and so I think this is the way forward particularly with a small independent film as 'Nineteen Minutes'.
     

Or alternatively, with something produced with low production costs, reasonably it is likely that an independent institution would be able to help with the distribution in a more traditional way, through, perchance, cinematic exhibition. Also, in order to get our film some 'critical acclaim' we could enter it into film festivals in order to get more exposure since if the film receives good reviews hopefully people will want to see it to see what the reviewers are talking about (as well as through word of mouth). 

Our audience may be limited slightly due to the film being classified as a American film since the themes apply to quite an American audience and is also set in America (since school shootings are perhaps culturally specific and also apply to American teenagers). However, I think that the subject matter would apply to teenagers in a global audience since the experience and issue of bullying is particularly prevalent throughout any teenagers lives, in particular their school lives.