Evaluation: Who would be the audience for your media product? How did you attract/address your audience?

I think the main audience for our film opening would be teenagers aged 16-18 since it is most empathetic for this age group due to the social issues raised; bullying and mental illness (depression & anxiety). In this way, we tried to address the audience through portraying things which many teenager has gone through, since almost everyone at least has been affected by mental illness in some way, not just exclusively teenagers, although depression and certainly bullying may be particularly prevalent in teenagers. In terms of audience being of a global range, I do not think this is the case since the main plot-line is a school shooting which is quite a niche subject matter in America. Also, since it is set in America with music, objects associated with the place and so therefore may not attract audiences globally. Despite the film opening not being filmed as American the location was meant to be set in America thus, it would not be classified as a 'British' film despite all the cast,crew and location being British.

In this way, our film opening may be limited in its audience globally but should appeal to teenagers aged 16-18. According to the BBFC classification for film, our film would most likely receive a '15' certificate. This is due to the themes of drugs and perhaps later scenes of the school shooting and suicide being prohibited in a '12'. 

What might I see in a 15 rated film or video?

Any of the following:

•   strong violence
•  frequent strong language (e.g. 'f***').
•   portrayals of sexual activity
•   strong verbal references to sex
•   sexual nudity
•   brief scenes of sexual violence or verbal references to sexual violence
•   discriminatory language or behaviour
•   drug taking

Having a '15' certificate however would enable the film to be viewed by who I think would target most appropriately and be able to understand effectively.